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I've spent years blogging and trying to find the best way to write a blog post. I don't consider myself an expert by any means, but I have figured out a few tricks or two to write better ones. While some of them seem fairly simple, they've made such a huge difference in how and when I write which makes my life so much easier. So I figured I'd share my top five easy ways to write better blog posts with you!
Hope these tips help you as much as they've helped me!
1. Outline your post.
Spend 15-20 minutes outlining your post. Outlining may seem like double work and it may seem like a total hassle, but it's worth it. It helps ensure that you have a complete post and that it flows well from the introduction to the conclusion. Use bullet points or sections for the introduction, body, and the conclusion and end with your call to action. If you have to spend more than 15 to 20 minutes, you may not have a complete post OR you may want to consider splitting it into multiple posts.
2. Focus on your title
As much as the content may seem like the most important part of the article, you need to draw people in to read your content with the title. Make sure it's relevant and contains as few words as possible to convey your blog post topic. Also, spend time making it SEO friendly so it's easily found in search engines. The extra time is worth it to continuously generate traffic to your post as your blog grows.
3. Write it well before you have to publish it.
Write it, save it, reread it, edit it as needed and then schedule/publish it. It may not seem like it's necessary, but my best posts are written this way. I've caught so many errors, reworded my thoughts to be more clear and concise, improved images and more just because I went back to a post with fresh eyes. We pour so much heart and soul into our posts that it's easy to miss something the first time around so if you can, go back to it before it's live and make sure it's your best work.
4. Break up the text.
This one is HUGE. If you're picking one thing to follow out of these tips, let this be the one. Your post needs to be readable in order for your audience to read it, want to comment on it, and share it. Break up your text with bullet points, images/photographs, paragraphs and headings whenever possible. An easy way to see if it's enough is to do a “skim test.” Skim your blog post and see if you can pick up the key points rather quickly. If you can't, try to add more breaks or rework your post.
5. Write with sharing in mind.
Not all content needs to be shareable in your opinion, but you should still write with sharing in mind. This means having sharing buttons at the bottom of each post and having a photo (like the one below) that can easily be pinned or shared across social media networks. You can also use things like Click to Tweet to have a direct quote to tweet from your post similar to the one at the end of my post. All of these things make it easier for your readers to share your content as they don't have to figure out how to share it.
what are your tried and true ways to write better blog posts?